It's innocent, right?
This whole Ice Bucket Challenge thing?
The Ice Bucket Challenge is all the rage right now on social media. It's raised more than $70 million for the ALS Association in the past year, and the effort, which started with a couple of well-meaning average folks, has all kinds of celebrities and politicians posting videos of their sopped and freezing heads.
The level of awareness it has created for the disease is phenomenal. Just about everybody knows what ALS (amyotrophic lateral sclerosis) is right now, and lots of people are feeling good about the contributions they've made toward finding a cure.
That's a positive thing.
A very positive thing.
But there is a dark side to the Ice Bucket Challenge that few people seem willing to acknowledge.
It's yet another form of cyber-bullying, a tactic I can't condone, not even for a good cause.
For those who are unfamiliar with the challenge, here's how it works:
You become involved when someone who has completed the challenge tags you on a social media venue like Facebook. Your name is now out there for everyone to see -- all of your Facebook friends and all of your friend's friends.
The expectation is set.
Now you must perform.
The least expensive option is to pour a bucket of ice water over your head and post the video for all your Facebook friends to see. Then you donate a small amount of money to the ALS Association and tag some of your other friends, challenging them to do the same.
The other option is to forgo the chilly water and simply donate a larger amount of money -- usually about $100. That option gives those who are camera shy, suffer social anxiety or who just don't want to pour buckets of ice water over their heads a way out.
All good, right?
But what if -- for whatever reason -- you decide to ignore the challenge?
What kind of person are you then in the eyes of your social media friends?
Your excuse is irrelevant.
If you suffer a level of anxiety that prevents you from posting a video, you have some kind of water phobia and/or you're too broke to make the larger donation, you're not likely to explain that situation to the entire virtual world.
If you get on Facebook and announce that you donate to a zillion other charities or that you have donated plenty to the ALS Foundation in the past and decline to give more at the moment, who is really going to care? You're simply boasting, making excuses.
No matter your reason, you're still a jerk for not accepting the challenge.
That's where the bullying comes in.
The challenge is designed to embarrass or shame those who refuse.
We can shake our heads and deny it, pretend that it's all is fun, that no one is hurt.
But I know that's not true.
I know that because I've had those discussions (in person) with those who have been hurt, people who have good reasons for not participating, but do not feel comfortable publicizing those reasons.
They feel bullied.
They feel stuck.
They feel embarrassed.
They feel ashamed.
The money and the awareness raised for ASL research is a good thing.
But I cannot condone the method.
It is for this reason that I will not accept the challenge if I am tagged nor will I indicate whether I donate or plan to donate to the foundation. The Ice Bucket Challenge has had a good run, but it's time it dried up because bullying is bullying even if it's for a good cause.